Once Cellfie is installed on a cardholder's phone, it acts like an EMV payment terminal at a physical store. When a transaction occurs, Cellfie generates cryptogram from a credit card based on EMV transactions and routes it to a payment processor for credit card authorization. Unlike payment gateways, Cellfie does not use a tokenized payment credential for online payments,.
When a consumer reaches a check out page, they choose Cellfie as payment method and simply tap their card against their mobile device to complete payment. This will reduce frictions for consumers, especially when they use new app for the first time, which requires strong card number, CVV code, expiration date, billing address, etc.
No more complex checkout page like right-hand side image. Online payments should be as simple as in-app payments. We provide a completely new customer experience by avoiding burdensome legacy systems. Consumers can check out online just like they tap and go in physical stores.
Cellfie is designed to be installed a cardholder's personal phone to act like a merchant payment terminal to accept contactless debit or credit card. Cellfie makes EMV transactions with no tokenization of payment credentials
When a consumer meets check out page, they will choose Cellfie as payment method and tap to complete payment. This will reduce a friction for consumers, especially when they use a certain app for the first time.
Online payment is as simple as in-app payment. We will provide a completely new customer experience by avoiding burdensome legacy system just as right image. A consumer will be able to check out as they tap and go in physical store as the case of online payment.
12% of CNP business has 5-10% false declines, which impacts on huge revenue losses. Amount of false declines in the US transactions is expected to reach $440 billions in 2021. Good customers with bad experiences by false decline end up losses of revenues and customer lifetime value.
48% of US adults don't believe it's completely safe to store their financial information online.
CNP chargebacks accounts for about 50% of all types of chargebacks
Don't want to type for first time payment? Tap your card against your phone. Customers feel frictions when they need to enter payment credentials for every single apps in their mobile phones, especially when the fist time in-app purchase.
EU will make SCA effective in 2020, which requires mobile phone for card holder verification method
Merchants are always concerned about data breach, which turns loss of customer loyalty and financial risk from stolen credit card information. Cellfie doesn't store payment credentials in a phone or cloud.
Cellfie benefits for consumers
Cellfie for merchants
Cellfie for Networks, Banks, Processors